Guides
Written for shops
that sell light.
No theory and no filler. What actually moves the number in a lighting shop — selling, design, photography, specifications — written by the people who build LightsOff.
- How to increase sales in a lighting shop Six levers, ordered by what they cost you and what they give back. Selling · 7 min
- How to make a Shopify store look expensive It is never the theme. Seven changes that actually shift the impression. Design · 6 min
- How to photograph a lamp that is switched on Why the lit shot is hard, how studios do it, and what it costs per product. Photography · 8 min
- Colour temperature, explained for the people buying your lamps Kelvin, lumens, CRI and beam angle — and how to write each one so a buyer can decide. Specifications · 6 min
- The product page a lighting brand actually needs What goes above the fold, the gallery order, and what to cut. Conversion · 7 min